South-Burgher 002: Risk Capital

Series Description: In the midst of a professional relocation from Pittsburgh, PA to South Florida, I am highlighting successes (and some roadblocks) during this huge life transition. I hope these tips and stories help people in the event they ever decide to make a move in life.

I was recently asked about this “raffle” I am doing in partnership with my relocation to Fort Lauderdale, FL in January.  The question (asked twice on different occasions) was, “Who did you get to sponsor an airline gift card for your sweepstakes?”

relocationThe answer may or may not be shocking to some, but the entire communication plan for my relocation is all funded by me.  Yup!  It is my belief that you have to invest (spend money) to make it.  Having spent several years working in the non-profit/community relations arena, fundraising is constantly changing in terms of how it is communicated.  A Ted Talk by Dan Pallotta touches on the importance of advertising and “risk taking” when fundraising.  Transparency is also discussed during Pallotta’s talk which is huge for donors in terms of engagement to a specific cause. He uses a term called “risk capital,” which is the amount of money I invested in this social venture versus the anticipated net profit.  I am have not yielded a profit (…yet). However, we are at the halfway point,  which is great!  I realize some of my “larger than life” ideas can be received as odd, fancy or confusing.  My professional confidence just continues to grow and more “risk capital” will be spent as I continue to navigate the world.  It is exciting to me and invite you to take the ride.  Enjoy the entire presentation by Mr. Pallotta below.

The raffle deadline occurs when I get to a beach in Florida.  You have to play to win.  All proceeds benefit relocation and licensure costs as a social worker in the state of Florida.  However (special shout out to Whitney), people have made specific requests as to how I should use their donations.  For instance, the enjoyment of a beverage on or by the beach during happy hour will be done after my first day on the new job (still TBD).

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